We as business people do know how the pandemic got us stumped for months. The part we did not give much attention is how much even the customers went through during the pandemic. Apparently, the changes from both sides have shaken the existing strategies of Internet Branding. Brands had to come up with original and never tried strategies to continue brand building on the internet even for Local Businesses.
The changes have happened in every possible way such as the consumers’ attitudes, behaviours and buying habits. Most of the purchases are now based on the most basic needs. People no longer buy kinds of stuff without thinking and are more into digital commerce. The basic needs also include digital devices with which people now connect socially. These are also for people to learn and play. And the good news is that even after the pandemic, the digital world will continue to give the human race great company. This is also because different sectors have also mastered the art of work from home with digital help.
As a part of online Brand Building, you must keep in mind that your consumers are very much worried about the pandemic. It has affected them both economically and healthwise. People are finding it hard to adapt to the new normal but are still trying their bit. So start with familiarising the new lifestyle to them.
This is in fact the best time to sell products that ensure personal hygiene because it is going to be the future of the new norm lifestyle. Food and medical security, financial security and personal safety are the upcoming sectors in which businesses should focus on.
Sellers should also keep in mind that the buyers know to go shopping with a cautious mind which means they do not buy unwanted things for themselves. Bulk shopping has now changed to basic bulk shopping nature. That is, they buy essentials in large amounts and utilize them wisely in order to avoid frequent shopping.
Stand with your customers during this pandemic. Stand up a cross-functional command centre with KPI tracking. You can try to restructure your marketing plan around the arising customer demands.
While you are also redefining relationships with consumers and making it easier for them, you should also make it easy and safe for your employees by creating a hygienic environment. Before you inject into your customers that, this is the new normal, you as a business person should accept this new normal and plan the future of your business accordingly.
