8 Best Ways to Promote Your Business Blog in 2021

Are you wondering what you can do to increase the number of people who read your blog? You don’t have to worry about building a loyal readership–people who read your posts regularly–as you might think. It is essential, though, because it is what makes you a successful blogger.

Would you believe that there are more than 90% of B2B marketers who use content marketing to grow their businesses? It is estimated that 78% of marketers feel that consistently producing high-quality blog posts is the most important part of content marketing services.

The key to building an effective blog is to consistently produce informative content that your readers find valuable. It will help you build a blogging community that reads and responds to your posts if your blog posts are informative.

A variety of marketing channels will be utilized by these loyal readers to promote your blog for free. Setting up an engaged following is the challenging part, though. It is true, however, that there are a variety of factors that contribute to increasing your blog’s traffic and awareness.

This article provides 8 tips to help you achieve just that: increase your blog’s traffic and visibility.

1. Think Strategically About Your Content

To improve your blog’s traffic, simply improve your content. Content is king is a phrase you’ve probably heard before because it’s tossed around like a funnel at a frat party. Creating “better content” entails more than quality alone. It also implies a more strategic approach to content marketing.

Content that focuses on a particular need is the most effective. Understand who your target audience is and what they want. Most of the content today falls into either the fun and funny category or a useful and educational category. Both options will make a good start for you.

Here are some suggestions for making something unique:

Create blog posts that will last for years

Keep your content timeless for the most part. Content that stays relevant and doesn’t become outdated over time is called evergreen content. Posts about this year’s Oscar nominations, for instance, will be obsolete within a few months. In time, a post about the greatest movies will remain relevant because it will focus on timeless classics.

Making Badass Headlines

Your blog headlines should always be irresistibly interesting if you want to succeed as a blogger. People are drawn to your website by your headlines and stay on your site because of them.

Even some people argue that your headline should be more important than the content of your post! It will die a quick death if you hide a great piece of content behind a cheap headline. In the same way, you wouldn’t wear sick clothes to a wedding, poor headlines can’t drive traffic to your blog.

Highlight your most popular blog posts in a newsletter

Promoting your blog posts is essential for ensuring that they are seen by the right people. Getting your blog subscribers to sign up for your newsletter is an easy and quick way to increase traffic. When you’ve collected those contacts, you can send them links to your most popular articles weekly or monthly, encouraging them to return to your site. Because these people are already familiar with your blog, there’s a good chance they’ll spend more time browsing it next time.

Write in a conversational tone

Put the right balance of professional and personal into every piece of writing that you write. Make sure that your writing reflects your personality.

Originality is always a must

A website with original content is rewarded in Google’s rankings, while a site with duplicate content is penalized.

2. Make Your Website Simple to Navigate

Create an easy-to-understand design

It should be easy for people to understand what you’re offering. When redesigning a website, ask yourself, “Would I love my website if I were my ideal reader?” “Would I understand the essence of it?” If you have no answer to either of these questions, your website design needs to be modified.

Maintain an easy-to-use navigation system

Don’t forget to include a relatable navigation bar, content, and overall aesthetic on your website. They must work as a team; otherwise, your reader will most likely close the window.

Make sure you use the search box

Make it obvious where the search box is. Make sure to make it a priority so that readers can easily find what they need.

Your blog must be mobile-friendly

Approximately half of all internet searches are now conducted on mobile devices, according to a Google announcement from May 2015. Now that Google looks at mobile-friendliness as a ranking factor, your blog must be mobile-friendly.

 

3. Boost The Performance of Your Website

Your readers won’t wait around for your blog to load. A slow-loading page will result in users hitting the back button and switching to the next Google listing (i.e. your competitor) before you can flip a flapjack.

What is the loading speed of your website? Nothing to worry about. Your page speed score will be displayed along with recommendations for improving your site’s performance using Google’s Page Speed Insights tool.

The average user spends almost three hours a day on their tablet or smartphone. For bloggers, going mobile is a no-brainer. Several methods exist for speeding up your website. Here is an article that will guide you through the process.

Tools of the Trade: Pingdom and Google’s PageSpeed Insights are useful for assessing the performance of your website. Both products also suggest ways to ensure your website loads more quickly. Consider one of these WordPress plugins if you aren’t sure whether your blog is mobile-friendly.

1. Jetpack by WordPress (includes a mobile theme option) 
2. WPtouch Mobile Plugin

4. Make Your Content Search Engine Friendly

When it comes to driving traffic to your blog, keywords and Search Engine Optimization services are essential elements of your strategy. The term “SEO” these days makes people very nervous but remember that it’s fine when done correctly. SEO isn’t just fine, it’s fantastic! Using Google, you can send targeted traffic to your site, and users will find the information and answers they are looking for.

Using search engine optimization (SEO), your website and its content can be found by users searching for relevant terms. Even though it may seem challenging, you don’t need to be tech-savvy to complete it. The following are some tips for improving your search engine rankings:

Your meta title and meta description should be as good as possible

Avoid stuffing your meta titles and meta descriptions with important keywords. In general, you should keep your page title at 60-70 characters and your meta description at 155-160 characters long. An SEO plugin can help you in this regard. The All-in-One SEO plugin can help you optimize your WordPress pages.

Use keywords in your title and subheadings

Make sure your main keywords are included in your title. Additionally, you may use words such as review, how, what is…, where, how, and does the… to begin your post titles. Rather than writing “Blogging,” try “How to Start a Blog in 20 Minutes” or “How to Start a WordPress Blog.” Make your statement as specific as possible.

Links should connect your posts

Your new posts should include links to other relevant content or “top searched” pages (if relevant). In Google Analytics, click on Acquisition » All Traffic » Channels » Organic Search » Landing Page to find out which pages are most popular.

Include links to other credible websites

Choose a link that specifies the topic of your content. The source of the traffic will not only be notified (and may even share your post) but search engines may also reward the behaviour.

ALT tags should describe your images

In most social media sharing tools as well as on social media channels, your post title will be taken from the ALT tags of your images. Therefore, make sure that your images have enticing ALT tags to capture the attention of others.

Use keyword-rich, short URLs 

In this case, we are discussing SEO practices. A URL that looks like this would be http://www.yourblogname.com/SEO-practices. This isn’t the right one: http://yourblogname.com/87374. WordPress users should change their default permalink structure to a custom one. As soon as you finish, you should redirect your old URLs to the new ones.

Content should be optimized for long-tail keywords.

It is easier to target long-tail keywords since they are less competitive (hence, they are easier to target). 

Maintain distinct and dense body content.

Google prefers longer, more recent content to shorter duplicates.

It is essential to remember that everything should be done in moderation when it comes to SEO.

Is it possible to use keywords in your context text? Yes!

Use keyword stuffing to completely saturate your content with search terms? No.

Can you include a link to other related blog posts you’ve written on the same topic? Yes!

Include so many hyperlinks that every other sentence is peppered with them? No.

Allow keywords to guide your outline and aid in the conceptualization of your post. Yes!

Before the user experience, put keywords and search bots? No!

Google processes billions of searches per day. Be sure to use keywords if you want a piece of that pie.

 

5. Leverage Social Media 

A blog’s best friend when it comes to marketing is social media. Why? The reason for its popularity is that it’s quick, effective, and widely used. Without a doubt, it’s your most valuable marketing tool, and it’s the fastest way to reach the right people.

You should be active on social media platforms if you want them to work for you. By giving you the impression-which is sometimes true-that your content can make a difference, it is one of the most effective ways to do this. Consequently, you post more frequently and devote more time to finding new ways to attract customers.

You’ll notice that organic reach starts to fade when you (and other users) reach maximum engagement. For many influencers and micro-influencers, this is a problem. Simply put, more people don’t see your Tweets as much as they used to.

Authentic stories and valuable content will win out over poor quality content that adds no value as organic reach—and organic traffic from social media—continues to decline. Having said that, social media can still be a good source of blog referral traffic.

Furthermore, while organic reach and social sharing on pages and profiles may be declining, micro-communities on social media sites like Facebook appear to have some organic potential justify. Facebook groups, for example, can still help drive traffic to your new blog.

Each Facebook group or social media micro-community has its own rules.

The following are some of the most common:

• Respect each other and engage in real-world conversations.
• Don’t be overly promotional, and instead try to add value to people’s lives.
• Don’t just promote your blog; also promote the blogs of others.

The Quora site is an excellent way to promote your content and blog, even though it isn’t a social media site. Quora can help you promote your blog and content by answering relevant questions and strategically placing contextual links to your posts.

How exactly should you use social media to maximize its effectiveness?

Make your social media profiles stand out

Make sure your website is linked to your profiles. Incorporate social media follow buttons on your website in a prominent location.

Maintain a regular social media presence

Engage your audience on social media by posting high-quality, relevant content. Schedule your posts with tools such as Hootsuite, Buffer, and Creator Studio. Don’t forget to focus your efforts on the channels where your ideal readers are most likely to be found.

Take advantage of live video

Using Facebook Live, establish a personal connection with your audience. Your Facebook friends and followers are notified when you go live, so it’s a great way to get traffic to your blog (but always make sure you offer something valuable).

Always use appealing visuals and avoid using unedited stock photos.

Make sure you include a call to action at the end of your posts to encourage interactions (e.g., “Leave a comment below with ______!”).

Trends that are current and relevant should be promoted.

Use #hashtags to your advantage. 

Social media feeds should be included on your blog

Add a social media feed to your blog to increase engagement and following. In addition, your blog will be continuously updated with new content.

The golden rule of social media is engagement, not spam. Don’t spam groups that you do not belong to with your content.

Do you have a great post that you’d like to share? Think about running a short-paid campaign to increase the reach of the post outside of your immediate network. It is possible to promote specific posts on Facebook, for example, so that those who like your page, and their friends will see them more often.

6. Identify The Nest of Your Audience: Find Your Flock

When it comes to promoting your blog, you need to be strategic about what you do. Having a presence on different social media platforms is nice, but if you try to master them all, you will burn out quickly. 

To determine which platforms, work best for you, try out several different social media platforms. Does your blog contain many pictures? If so, LinkedIn may be the best choice for you. Do you write about nerd culture on your blog? The right subreddits can be the key to success.

Google Analytics can help you determine which websites are generating the most referral traffic. Your target audience frequents forums and websites that you should be participating in. Contribute to discussion boards and, if appropriate, comment on blogs. Don’t appear spammy – don’t appear like you are just trying to trick people. To be considered a valuable member of the community, you must be willing to share something of value. You can direct people to your website if they ask for help planning healthy meals. It would be best if they were talking about how they were struggling to master the fine art of clowning.

Make your key networks your focal point once you’ve identified them. Upworthy, in addition to using curiosity-driven headlines and emotional content, limits the number of social sharing buttons on each page, according to Neil Patel.

The choice paradox demonstrates how having too many options can cause users to become overwhelmed and stressed. While we may believe that having more options is better, studies have shown that most people are happier with a limited number of options rather than hundreds. Consider limiting your social sharing options to the sites that provide the most value.

Using Twitter threads to expand your reach and influence is one of the most effective ways to do so. This Twitter tip will help your blog’s content reach a wider audience and generate more traffic. However, as a beginner, you may not see immediate results, so you should post threads regularly to get the most out of your time.

The good news is that you can create and tweet an entire blog post using threads on the microblogging platform. I only recently discovered the power of the Twitter thread and have started using it to promote my blog content.

When you create content for your blog, you’ll use your brand voice to speak directly to your target audience. Communicate with them in the language they are familiar with, and that is the brand voice. Since they are at different stages of the journey, make sure you do not talk to them at the same time. Because of this, write as if you are speaking to one person – your perfect customer – while appealing to everyone.

How to approach and communicate with your ideal reader?

Put yourself in the shoes of your customer when creating content for your blog or social media. Always imagine yourself in the shoes of your buyer persona or ideal customer, and then create content that speaks to them.

• What are the questions they’re posing?
• What are their thoughts and recommendations?

As you write articles for your blog, keep your blogging community in mind and provide the solution they seek. Use the word “YOU” frequently in your materials to ensure that your target audience understands the message you’re trying to convey.

You probably didn’t know that the word “you” is one of the most powerful ones in English? Using it effectively helps you persuade your audience. This way, you’ll speak to one person, but your brand message will resonate with everyone.

To grow your blog audience, use metaphors

What is the purpose of metaphors? The use of metaphors on your blog can help you connect with your audience because they naturally clarify complex concepts and make difficult subjects more understandable.

Metaphors are terms that describe something directly by mentioning something else for rhetorical effect. In some cases, it can help to clarify a situation or reveal hidden similarities between two concepts.

In consequence, employing metaphors in your articles will make your blog’s content clearer. As a result, your blog’s audience will be able to relate to it easily, resulting in increased engagement. Therefore, you should be more specific in your metaphors to make a significant impact on your ideal readers and better connect with them.

As a result, you can expect your blog posts to:

• Improve your persuasion skills
• Increase the number of people who read your blog
• Increase the number of visitors to your website

Are there any bloggers you know who use metaphors in their blog posts?
That’s right, we do. A blogger who uses metaphors correctly is Ryan Biddulph of Blogging From Paradise.
He injects allegories into his writing based on his personal experiences travelling around the world. Ryan’s target audience gets a glimpse into his blogging journey through these strategies, allowing him to connect with them more effectively.

CTAs can help you grow your blog’s audience

Blogging for fun does not mean you will see a return on your investment. A positive return on your investment is necessary when blogging for profit or running a blog as a business. Persuading your audience to take the desired action is what it involves.

What is the best way to entice visitors to act?

You should strategically place calls to action throughout your blog posts. In your blog content, remember that a CTA does not always mean readers should click on the next paragraph. You can use your email subscription form (email capture) on your website to increase your blog audience by including it in your posts.

You can capture the email addresses of visitors with pop-ups. The best place for an email sign-up form is at the bottom of the page, aside from pop-ups. Readers are encouraged to act by the call-to-action buttons on these tools.

Casual readers can be converted to newsletter subscribers and return visitors. Consider including CTAs in your blog posts if you are content with just using email pop-ups. This will encourage readers to act and help you grow your blogging audience.

7. Make Contact with Other Bloggers in Your Niche

“The riches are in the niches,” you’ve probably heard. This is true whether you’re a blogger, a business, or something else entirely. It’s critical to understand who you are and how you want to communicate it. Any brand that tries to be everything to everyone will most likely come across as bland and uninteresting. You don’t have to be super specific with your niche, but you should spend some time thinking about who you are and what you stand for. Forming a mission statement for yourself or your project is a good place to start.

The key to networking is who you know. You need to broaden your circle if you want to succeed. Make yourself visible and heard. If you can learn to leverage your network, you will see an increase in traffic immediately.

Here are some benefits of making friends with your fellow bloggers:

• When your friends write about something related to what you offer, your blog could be linked to or mentioned. Result? Better search engine ranking = more clicks = backlinks.
• You are welcome to contact them for future endeavours. Among other things, they can assist with promotion and feedback. 
• A new reader might learn about your blog through an event or project you work on together.

By supporting each other’s development, you benefit each other. This can be accomplished in numerous ways, but here are a few examples:

Leave a comment on their blog or social media post

The blogger’s followers will be able to see your comments, which will encourage them to follow you back. It will also show support for the blogger as well as encourage reciprocation.

Guest post

As a result, you are exposed to a new group of readers who, if they enjoy what they read, will find their way back to your blog. Also, the blogger is likely to share the post on social media and tag you in it.

Make your own Facebook group

Facebook groups are a fantastic way to connect with other bloggers in your niche. This could include travel bloggers, beauty bloggers, or even bloggers from your own neighbourhood. Promote it with a paid advertisement and watch the group grow. You can then encourage people to share not only their posts, but also any upcoming blogger events that may be of interest to them.

Collaborate with others

Participate in interviews, have your voice heard on podcasts, be mentioned in round-up posts, and come up with new ways to form interesting partnerships with complementary bloggers.

Team up for events

Are there any opportunities for you to sponsor an event that reaches your target audience? Why not organize your own event with a well-known blogger to help you?

Promote their new products and posts, or even write a blog post of your own about them. You can make a big difference by helping.

Participate in blogging conferences and social gatherings. Make sure you always have business cards on hand.

8. Promote Your Blog with Email Outreach

What does email outreach mean?

Email outreach is a strategy of contacting people via email with a view to establishing relationships.

As one of the reasons, you might want to use email outreach to promote your blog.

Of course, email outreach isn’t as simple as it may appear.

It requires…

• Time
• Effort
• Money

And no one can guarantee that you’ll get the results that you want.

Email marketing is a great way to promote your blog. Promote your blog via your email list if you have one already or are working on building one.

Forms should be created to collect information from website visitors to build a list. Once you’ve compiled a large list of subscribers, segment it based on interest. Your emails will become much more targeted, and users are more likely to open them.

Emails should contain what type of information? How about using a blog post as an example?

Subscribers to your email list have already agreed to receive content from you; since you post blog posts regularly, notify them when new ones are released.

Include a section in your newsletter templates dedicated to promoting your company’s blog. It could be a round-up of recent posts or a series of posts on a single topic.

Although it may appear to be a simple process at first, there are numerous factors to consider when conducting email outreach.

• You must manually scroll through all the search results.
• Each website must be manually reviewed for relevance and authority.
• To find people’s emails, you’ll need to use a third-party solution.
• You’ll need to use a different tool solely for outreach.
• Your emails must be written and personalised (or have someone else do so for you)
• As you can imagine, all of this takes a lot of time and money.

A strong email marketing list is essential if you’re serious about growing your blog. You must take control of it and make the most of it. You can make powerful connections and market your work in a secure environment by using your list.

To get the most out of email marketing, you’ll need to get those subscribers first. Here are some best recommendations for you.

Consider an email marketing program 

First and foremost, you’ll need a platform to store your subscribers and send emails from. AWeber or MadMimi are two services we recommend.

Publish your opt-in forms (sign up forms) in several places

You want to make it impossible to ignore your opt-in, so put it in as many places as possible. OptinMonster has several forms that you can easily integrate (such as pop-up opt-ins, full-screen popups, mobile-specific popups, and more).

Integrate your opt-in page with your social media accounts

Put your opt-in link in your bio, schedule a post every few days or weeks, and pin a post with your opt-in link to the top of your page (Google+, Twitter, and Facebook all allow you to pin a post so it’s the first thing people see when they visit your page).

Make use of social media advertisements

If possible, use social media ads to gain more email subscribers.

Here are 8 blogging tips for growing your target audience. You can increase your blog’s readership by establishing relationships with others. But you also need to know the best practical steps that will help you to build long-term relationships with your blog audience. So follow these steps and see what happens.